About us


Created in 2017 by Maud Gérard, Instance translates the designer’s vision of style and elegance. Born and raised in France but living in Milan, she mixes the French nonchalant elegance and the Italian audacity to create unique pieces.

The brand’s sophisticated femininity is combined to a passion for detail and a love of beautiful materials.   

The relationship between the designer and the craftsmen is key in the development of our clothes and philosophy. We are proud to offer the best of Italian craftsmanship offering an unsurpassed quality and attention to detail.

The Instance spirit is resolutely feminine, desirable and bold.